Warping Automobile Disk Brake Rotors Are Preventable

In the aircraft and aerospace industry, the standards required for various components, parts, and specifications are considerably higher. Everything built for the aircraft and aerospace industry is light and strong. It is the “AND” part of that sentence that makes the parts expensive, not the “light” part. Automobile manufacturers today who build high-performance and sophisticated vehicles understand the “light” part, but not necessarily the “strong” part. But what they do understand is how much force can be applied to these parts before they succumb to failure.

Today’s brake rotors (or disk brake system) are built very light with advances in technology such as slotting, cross-drilling, cryo-treating and many other advances to allow the brakes to breathe better and last longer. However despite all this technology that goes into the rotors, they are still not strong enough to withstand a mechanic’s error. How often have you had a car pulsate when applying the brakes? The reason this happens is because the lug nuts on your wheels were not torqued down to specifications set out by the manufacturer. Every mechanic shop you walk into, you can always hear the distinctive sound of the air wrench being used to loosen and tighten parts and lug nuts. These air tools are capable of putting out an immense amount of torque, but that is where the problem starts. The torque setting on these air wrenches are preset to a single setting (usually the strongest), never changed, but used to tighten down everything on your car. BAD!

Today’s modern vehicles are built almost like airplanes and have very acute specifications that must be followed. The most commonly made mistake by mechanics and car owners are to over-tighten the lug nuts on the wheels of their cars. Some even go as far as jumping on the tire wrench to ensure that the lug nuts are “tight” and that the wheels will not “fall off” while driving. However, over tightening your lugs will lead to premature failure of your brake rotors as seen by warping or deformations in the rotor. It may also lead to wheel bolts “snapping” when over-tightening the wheels stretches and weakens the bolt.

It is therefore important to ensure that your lug nuts are tightened to the appropriate specifications and to do that, there are several things you can do. For most vehicles, the lug nuts need to be tightened down to 70-100 ft-lbs using a good quality torque wrench. However, you do not need a torque wrench to tighten your lug nuts correctly.

The approach I have always taken is to tighten the nuts as tightly as can be done with your fingers first. Then taking a tire wrench, tighten the nut without apply much effort until you feel some resistance. Then simply (without jumping on the tire wrench), put your body weight on the wrench until it stops turning. You do not need to jerk your body to ensure that there is more room to tighten. In general, if you follow this practice, you will put about 80-90 ft-lbs of torque onto the lug. Do this consistently for all your wheels to ensure that your brake rotors have maximum life. However, for best results, I still recommend acquiring a quality 1/2″ drive torque wrench, my favorite being the Neiko Pro line that I use religiously for every mechanical work conceivable.

It is a worthwhile investment and they typically range in price from $20-40, which is cheaper than a single brake rotor for your car. The brakes and wheels are the most important components of your car and therefore, requires the most care and attention. Go check your lug nuts today.

The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!

The Best Medicine That is FREE – Oxygen!

How does our environment affect our Oxygen take?

I was born Santa Monica and raised in Southern California. In the early 1960's, my family moved to San Clemente on the Pacific Ocean located at the very bottom of Orange County. The town's population was under 5,000 and it seemed to be a million miles from Los Angeles with its smog filled skies.
With all the hysteria that currently exists on Global Warming and Polluted Air, let me tell you a personal story to prove to you how far we have come, at least in relation to the air we breathe. Often we do not hear the good news, only the bad. It makes better headlines.

During the summertime in Grade School, without cable television, video games, internet, etc. my friends and I spend most of our days outside riding bikes, hiking, swimming, surfing, fishing or playing sports. In other words, we were constantly exercising and breathing a lot of air. Further, overweight or obese children were a minority in my school. Gee! I wonder why?

This was also the time period before catalytic converters and emission controls on cars. Even with our distance from Los Angeles and Orange County only had a total of about 700,000 people, (today, San Clemente has over 65,000 by itself) I recall numerous Smog Alerts and days when I had breathed so much smog that my lungs hurt and I had to go home and lay down.

Since I can not remember a Smog Alert in 30 years and Orange County, by itself, now with over 3,000,000 people, it is obvious that we have made incredible progress in cleaning our air. Unfortunately, political agendas have a tendency of hiding the truth from the public. I am not saying we do not have work to do, but let's celebrate the progress we have made.

That said, it is true that combustion, respiration, deforestation, and man-made processes have reduced Oxygen levels in our air. Further, any big city is going to have some levels of pollution floating around that you will breathe on any given day. And not only are we breathing pollution from the outside world, but also from the inside one. Indoor pollution and lack of oxygen intake can become an even worse challenge.

In our home, we like to keep the windows open as much as possible because we like to constantly have fresh air moving through the house. I can not stand stale air. I think we have all had the experience of entering a home or building and immediately realizing that the air has not been changed in days.

It's just common sense that when you are stay inside with all the window's and doors closed, you are breathing in and out is what you or others have already breathed in and out. This can lead to Carbon Dioxide buildup which most of us know can be deadly. We are reminded of this at least once a year when some "bright bulb, rocket scientist" that thinks its okay to use his barbeque or Coleman stove to heat up the house. Unfortunately, the consequences are often deadly. So, another free solution to increasing your Oxygen intake is to simply open up your windows and breathe deeply. Just make sure that there is not a huge diesel truck idling close by!

Hey sports fans. Here is another solution if you got the bucks!

A common but expensive technique for increasing oxygenation levels involves the use of an incredibly complex device called a hyperbaric chamber such as those commonly used for treating varying suffering from decompression sickness.

The elevated oxygen saturation's provided by hyperbaric therapies have been proven clinically effective in wound care, gangrene, carbon monoxide poisoning, certain types of cancers, speeding healing in burn patients, treatment of anemia, etc.

The chamber is actually a great big tank in which the patient is placed and then pressurized so that their bodies can absorb more oxygen. The increased ambient pressure elevates the partial pressure of oxygen in the bloodstream and can permit oxygenation levels equivalent to 140% at sea level. The medical community knows that when nothing else will help, Oxygen can come to the rescue and work miracles!

A great many persons, including Hollywood celebrities, routinely use such chambers for increasing their oxygen levels. The 'rich and famous spend thousands of dollars and countless hours in these chambers. But do not you think there has to be an easier, safer and more affordable way to give your body more Oxygen?

As we have discussed, learn to breathe effectively on an ongoing basis, keep the fresh air in your home or work environment and do your best to avoid breathing around known attorneys.

More incredible benefits from Oxygen!

1) Improves chemical imbalances in the body.

2) Relieves headache

3) Accelerates healing time for injuries

4) Lowers blood pressure

5) Relieves stress and anxiety

6) Allows the body to direct enough oxygen to its primary functions without having to draw on valuable reserves.

7) Helps reverse premature aging

8) Relieves symptoms of PMS in women

9) Helps replace damage free radicals

10) Helps neutralize harmful toxins in cells, tissues and bloodstream.

I hope this article will help you create health in your daily life.

More helpful information.

Ebooks
http://www.vocaltrainingwarrior.com/ebooks

You Tube FREE Vocal Training Videos
http://www.youtube.com/watch?v=-DfiCEG35T4

Free Newsletter

October Newsletter
http://l.b5z.net/i/u/6106319/f/October_Newsletter.pdf

Thanks for reading. See you next time

Jonathan Morgan Jenkins

Baby Clothes Overstock and Clearance Items – Why Donating Makes Sense

Retail clothing storeowners inevitably face the same situation year after year – a surplus of last season's styles in some form or another. This is good news for the consumer, as prices on these items are typically slashed well below retail in order to make room for new products. But what to do with the clearance items that remain on the shelves well into the next season? Or what if there simply is not enough room to hang on to these items any longer once new products arrive? Storeowners who find them facing these questions may want to consider donating overstock and / or clearance items to a worthy charitable organization.

In many cases, making a sizeable donation will not only benefit the many people touched by the organization receiving your donation, it may make a positive impact on your bottom line by allowing your business a tax write-off at the end of the year. If you are considering making a sizeable donation, you may first want to contact your tax advisor to discuss how the donation would affect your tax scenario.

It is advisable to spend some time researching potential organizations prior to donating. There are seemlessly countless organizations out there that are willing to take donations of clothing and accessory items. When choosing an organization, make sure first and foremost that the organization is not-for-profit, as this ensures the potential tax-benefit of donating. It may be easier to locate large national organizations, but it is worth to research smaller local organizations as well. These local organizations often do not receive the level of exposure necessary to meet their demands at the same level as larger organizations. As is the case in so many situations, the internet is generally the best source of information for researching charitable organizations. In addition, consult your local phone book, and ask around. Chances are you already know someone who has some sort of connection to a local charity – use those connections!

Once you have selected a non-profit organization to receive your donation, it is important to obtain a single point-of-contact within the organization. This person can organize the receipt of your donation, which in many cases can be arranged to take place at your business or warehouse. It is a good idea to provide an itemized list of the donation, including wholesale value, to your point-of-contact at the time of the donation. This list will not only help to document inventory in your records, it will also be a helpful tool for the charity to reference while incorporating the donation items into their existing product supply. In turn, ask that they provide you with a "letter of receipt", acknowledging and referencing the value of the donation. This letter will provide documentation that will be needed to validate the tax write-off. Be sure to discuss the significance of this letter with your point-of-contact prior to making the donation, and follow-up soon as the donation is made to be sure the letter is generated in a timely manner.